Here are a few examples of restaurants and bars offering specials and incentives to visit their establishment instead of tailgating on those Sunday afternoons between September and February.
What do you think of when you consider going out to watch a football game? Some of the standard food groups that come to mind are pizza, wings, and nachos.
Ferrara’s Kitchen & Bar in Boston serves a variety of wings, including buffalo, sweet soy, and BBQ at a discounted price of 25 cents per wing on game days and then share this information on Facebook. In many neighborhoods across America, it’s hard to find a sports bar without some sort of discounted deal during game time, and it’s rare to find an empty seat when the promotion is running!
Drink specials are especially popular on Sundays, as game watchers want something to wash their wings and pizza down with. Beer in bulk is especially popular, so even if you don’t normally serve beer or sangria by the pitcher, you might make an exception if you start any game day promotions.
One way to get people in the door is to offer special items that most other establishments aren’t doing.
Rhode Island gem, Allie’s Donut, creates custom doughnut cakes for local operations to serve to their guests. So it’s not only pizza and wings that get extra play on football Sundays; sweet desserts are also included into the mix at establishments that want to bring something different into the mix.
CELEBRATE WITH A PARTY
Every football game counts because there are only 16 in a season, compared to some sports that have dozens more. Since fans find value in each game, there’s clearly reason to celebrate!
Vineyards are getting in on the action by arranging their usual tasting room into a viewing room. Guests get to watch the game and drink some wine in the process.
DON’T FORGET THE SUPER BOWL
The Super Bowl is the biggest televised sporting event. Even people who aren’t fans of football watch the Super Bowl, so it’s a great opportunity to throw a party that gets everyone involved.
Another helpful tip for utilizing the Super Bowl for your business. How about simply promoting bulk take-out for the day? People love to eat during Football games, but not everybody loves to cook!
One idea that has become wildly popular is mimicking the Super Bowl to some degree. For instance, Animal Planet has the Puppy Bowl each year. There are sponsors of the game and an array of puppies are featured playing, napping and overall being utterly cute. Each puppy in the game is available for adoption.
Of course, you probably don’t have a dozen cute puppies to parade around in a fake football stadium, but you can take the spirit of the game and work with it by hosting a party, offering incentives to buy food, like prize drawings, inviting other local establishments to join the fun and maybe even have a DJ or host to keep the crowd engaged.
Football season flies by quickly, so don’t miss this opportunity to engage your pigskin-loving audience.