Locally owned and operated in beautiful Santa Barbara, Green Star Coffee has an unparalleled reputation for sourcing only the finest Certified Organic and Fair Trade coffees and teas from premier growing regions around the world. Green Star has served as one of Jordano’s coffee and tea suppliers since 2008, and although they just celebrated their 10th anniversary this year, it’s their contribution to the future of the industry that is to be truly celebrated.
The success of Green Star Coffee is a result of their employee’s passion for artisanal roasting methods, as well as their commitment to the core values of economic and ecological sustainability.
Daniel Randall, Green Star’s managing partner, says their values stem from a desire to break away from the pitfalls of the usual commodities market based systems that force farmers to severely discount their products in order to compete. Green Star Coffee’s purchasing methods guarantee farmers a fair profit margin which allows them to invest in infrastructure improvements for their cooperatives and enhance schools, roads and medical facilities for their communities.
“Our customers appreciate both the quality of our products and knowing that by choosing Green Star Coffee they’re helping to perpetuate positive change for coffee farmers and the planet,” Daniel says.
In addition to offering a superb line of 100 percent organic products, the company provides complete coffee solutions for a diverse array of corporate, restaurant, wholesale, and retail clients. Because they only buy the top three percent of the specialty coffee on the market, Green Star Coffee can offer a wider variety of proprietary and custom blends of Certified Organic and Fair Trade coffee.
To properly roast, you must first understand the bean. The process takes time, skill and lots of roasting experience.
Roasting coffee transforms the chemical and physical properties of green coffee beans into roasted coffee products. The roasting process is what produces the characteristic flavor of coffee by causing the green coffee beans to expand and to change in color, taste, smell, and density. Unroasted beans contain similar acids, protein and caffeine as those that have been roasted, but lack the taste. Heat must be applied for chemical reactions to occur – the sum of which are referred to in the industry as the “profile” of a roast.
Green Star Coffee’s array of roast profiles are aimed at influencing the acidity of the coffees.
“We like to roast away the unpleasant acids while preserving the enjoyable fruit acids. The result is smooth and flavorful coffees without bitterness. The added benefit is that our coffee is easy on the stomach, which is huge for people with such sensitivities,” says Daniel, whose process calls for a “roast-to-order” mentality that offers more of an on-demand roasting rather than mass-produced batches.
The result is increased quality and freshness in a rewarding, rich and complex cup of coffee – a process they simply do not compromise on.
Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, has certified one billion pounds of Fair Trade coffee since its founding in 1998. This historic milestone, made possible by the sustainable sourcing practices of manufacturers like Green Star Coffee, proves that consumers are voting for a better world with their purchases, and demanding sustainable, ethically sourced goods nationwide.
For more information about Green Star Coffee, visit www.greenstarcoffee.com or find them on Facebook.